{"id":8515,"date":"2021-10-15T13:59:30","date_gmt":"2021-10-15T11:59:30","guid":{"rendered":"https:\/\/marketingside.pl\/?p=8515"},"modified":"2021-12-21T11:39:25","modified_gmt":"2021-12-21T10:39:25","slug":"marketing-szeptany","status":"publish","type":"post","link":"https:\/\/marketingside.pl\/index.php\/2021\/10\/15\/marketing-szeptany\/","title":{"rendered":"Marketing Szeptany"},"content":{"rendered":"\t\t
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Marketing szeptany \u2013 co to takiego?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Codziennie korzystamy z Internetu. Przegl\u0105danie sieci, poszukiwanie w niej informacji czy u\u017cywanie medi\u00f3w spo\u0142eczno\u015bciowych sta\u0142y si\u0119 nieod\u0142\u0105cznym elementem naszego \u017cycia. Z pewno\u015bci\u0105 nieraz sam przekona\u0142e\u015b si\u0119 na w\u0142asnej sk\u00f3rze, jak irytuj\u0105ce potrafi\u0105 by\u0107 reklamy. Dziesi\u0105tki wyskakuj\u0105cych okien, kt\u00f3rych nie da si\u0119 zamkn\u0105\u0107, fa\u0142szywe linki, obrazki zas\u0142aniaj\u0105ce wi\u0119kszo\u015b\u0107 strony \u2013 brzmi znajomo, prawda? Marketing szeptany jest przeciwie\u0144stwem typowych reklam.
Ile razy zakupi\u0142e\u015b co\u015b, sugeruj\u0105c si\u0119 zdaniem innych u\u017cytkownik\u00f3w? Mo\u017ce uwa\u017cnie \u015bledzisz jakiego\u015b influencera b\u0105d\u017a celebryt\u0119? Uwa\u017caj! U\u017cytkownicy przed zakupem uwielbiaj\u0105 zasi\u0119gn\u0105\u0107 opinii innych, sprawdzi\u0107 oceny, obejrze\u0107 recenzje i na bazie tych informacji podj\u0105\u0107 decyzj\u0119 o zakupie. Badania pokazuj\u0105, \u017ce ponad 90% klient\u00f3w w Internecie ufa deklaracjom innych u\u017cytkownik\u00f3w, r\u00f3wnie mocno, co przyjacio\u0142om. Informacje przekazywane przez osoby, kt\u00f3re uwa\u017ca si\u0119 za autorytety s\u0105 bardzo cz\u0119sto osobiste i budz\u0105 wi\u0119ksze zaufanie ni\u017c teksty umieszczane na billboardach \u2013 dlatego te\u017c ten rodzaj marketingu jest du\u017co bardziej skuteczny. Ca\u0142y jego sekret polega na \u201cszeptaniu\u201d konsumentom o danej marce, us\u0142udze czy produkcie i jego zaletach. Celem jest wywo\u0142anie dyskusji o danej marce lub firmie, ale w spos\u00f3b niewymuszony, dopasowany do kontekstu rozmowy. Dzia\u0142ania marketingowe wygl\u0105daj\u0105 na naturalne, nieop\u0142acone, a co za tym idzie s\u0105 uznawane za szczere i wiarygodne.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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rodzaje marketingu<\/h3>

– product seeding<\/em>:<\/strong> dostarczenie produktu wybranej grupie konsument\u00f3w w zamian za promocj\u0119 w\u015br\u00f3d znajomych i opini\u0119 w Internecie w postaci np. filmu wideo. Cz\u0119sto spotykane u influencer\u00f3w,
– cause marketing<\/em><\/strong>: rodzaj szeptanki, kt\u00f3ra ma na celu wzbudzenie zaufania w okre\u015blonej grupie odbiorc\u00f3w, by odbiorcy uto\u017csamiali si\u0119 z mark\u0105 na p\u0142aszczy\u017anie warto\u015bci,
– community marketing<\/em><\/strong>: zostawianie opinii na forach internetowych, zak\u0142adanie w\u0105tk\u00f3w, pytanie o konkretny produkt w taki spos\u00f3b, by zainteresowa\u0107 czytaj\u0105cego,
– evangelist marketing<\/em><\/strong>: polega na wykreowaniu wiernej rzeszy fan\u00f3w danej firmy np. marka Harely Davidson i jej wielbiciele \u2013 harleyowcy,
– trandsetting<\/em><\/strong>: tworzenie internetowego trendu zwi\u0105zanego z promocj\u0105 us\u0142ugi, produktu, b\u0105d\u017a marki.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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Zakres dzia\u0142a\u0144 w marketingu szeptanym jest bardzo szeroki. Znajduje on zastosowanie niemal we wszystkich bran\u017cach. Mo\u017cna go u\u017cy\u0107 do promocji niemal ka\u017cdego produkty czy us\u0142ugi. Trzeba jednak pami\u0119ta\u0107, \u017ce nieudolnie prowadzony marketing tego rodzaju mo\u017ce zaszkodzi\u0107 marce i zadzia\u0142a\u0107 wr\u0119cz przeciwnie do zamierzonego efektu. Na szcz\u0119\u015bcie, MARKETINGSide przychodzi z pomoc\u0105! Zapraszamy do zapoznania si\u0119 z nasz\u0105 ofert\u0105<\/strong><\/a>.\u00a0<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marketing szeptany \u2013 co to takiego? Codziennie korzystamy z Internetu. Przegl\u0105danie sieci, poszukiwanie w niej informacji czy u\u017cywanie medi\u00f3w spo\u0142eczno\u015bciowych…<\/p>\n","protected":false},"author":29,"featured_media":8518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,96],"tags":[],"class_list":["post-8515","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trendy","category-blog"],"yoast_head":"\nCo to jest? - Marketing Szeptany - MARKETINGSide.pl<\/title>\n<meta name=\"description\" content=\"Marketing szeptany \u2013 co to takiego? Co warto o nim wiedzie\u0107? Na co trzeba uwa\u017ca\u0107? 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