{"id":807,"date":"2020-11-25T07:23:55","date_gmt":"2020-11-25T06:23:55","guid":{"rendered":"https:\/\/democontent.codex-themes.com\/sites-elementor\/agency-digital\/images-blog-post-2-copy\/"},"modified":"2021-04-01T23:41:45","modified_gmt":"2021-04-01T21:41:45","slug":"pixel-facebooka","status":"publish","type":"post","link":"https:\/\/marketingside.pl\/index.php\/2020\/11\/25\/pixel-facebooka\/","title":{"rendered":"Pixel Facebooka"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Pixel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Dlaczego powiniene\u015b u\u017cy\u0107 Pixela?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je\u015bli nie wiesz, dlaczego lub jak u\u017cywa\u0107 piksela, aby pom\u00f3c w dzia\u0142aniach reklamowych na Facebooku, nie martw si\u0119, jeste\u015bmy tutaj, aby Ci pom\u00f3c!<\/p>

Zacznijmy od pocz\u0105tku. Co to jest?
Pixel Facebooka<\/strong> to fragment kodu, kt\u00f3ry umieszczasz na swojej stronie internetowej. Dzi\u0119ki temu, mo\u017cesz \u015bledzi\u0107 zachowania swoich klient\u00f3w.<\/p>

To z kolei pomaga dowiedzie\u0107 si\u0119, kt\u00f3re reklamy s\u0105 najskuteczniejsze, a jednocze\u015bnie umo\u017cliwia dotarcie do odbiorc\u00f3w o zwi\u0119kszonej trafno\u015bci.
Zezwalaj\u0105c pikselowi na \u015bledzenie dzia\u0142a\u0144, twoje reklamy mog\u0105 by\u0107 tworzone tak, aby dociera\u0142y do konsument\u00f3w, kt\u00f3rzy s\u0105 bardziej sk\u0142onni do dokonania konwersji.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Retargeting<\/strong><\/p>

Czy zastanawia\u0142e\u015b si\u0119 kiedy\u015b, dlaczego widzisz reklamy swojego ulubionego produktu na Facebooku zaraz po obejrzeniu tego produktu online? To jest retargeting! Ka\u017cda firma mo\u017ce skorzysta\u0107 z tej opcji kierowania na Facebooku, aby dotrze\u0107 do os\u00f3b, kt\u00f3re ju\u017c zdecydowa\u0142y si\u0119 odwiedzi\u0107 Twoj\u0105 witryn\u0119. Instaluj\u0105c podstawowy kod pixsela Facebooka na swojej stronie, b\u0119dziesz m\u00f3g\u0142 natychmiast rozpocz\u0105\u0107 retargetowanie ludzi za pomoc\u0105 reklam na Facebooku.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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Lookalike Audience<\/strong> pokaza\u0142 naszemu zespo\u0142owi MARKETINGSide jedne z najlepszych wynik\u00f3w, jakie widzieli\u015bmy w kampaniach reklamowych na Facebooku. S\u0105 to grupy odbiorc\u00f3w, kt\u00f3re Facebook generuje z os\u00f3b podobnych do utworzonych przez Ciebie niestandardowych odbiorc\u00f3w. Opieraj\u0105 si\u0119 na wielu r\u00f3\u017cnych czynnikach, kt\u00f3re wykraczaj\u0105 daleko poza wiek i zainteresowania. Mo\u017cesz wi\u0119c stworzy\u0107 grup\u0119 odbiorc\u00f3w podobn\u0105 do os\u00f3b odwiedzaj\u0105cych Twoj\u0105 witryn\u0119. Podobnych do os\u00f3b, kt\u00f3re klikn\u0119\u0142y Twoj\u0105 reklam\u0119, a nawet podobnych do os\u00f3b, kt\u00f3re wcze\u015bniej u Ciebie kupi\u0142y<\/strong>.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\u2026Trudno jest znale\u017a\u0107 rzeczy, kt\u00f3re nie b\u0119d\u0105 sprzedawane online\".<\/em><\/p>

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Jeff Bezos<\/em><\/p><\/blockquote>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Po przeczytaniu tego kr\u00f3tkiego bloga, Pixel Facebooka<\/strong><\/a> nie wydaje si\u0119 tak obcy i przera\u017caj\u0105cy jak wcze\u015bniej, prawda? W rzeczywisto\u015bci korzystanie z pixela Facebooka powinno zapewni\u0107 Ci wi\u0119cej korzy\u015bci i przyjemno\u015bci ni\u017c wady i niepok\u00f3j. Je\u015bli masz jakie\u015b pytanie lub w\u0105tpliwo\u015bci, zadzwo\u0144 do nas. Z przyjemno\u015bci\u0105 u\u0142atwimy Ci \u017cycie i pomo\u017cemy przenie\u015b\u0107 Twoje kampanie spo\u0142eczno\u015bciowe na wy\u017cszy poziom. I nie tylko!<\/a><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Pixel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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Jesli spodoba\u0142 Ci si\u0119 ten temat, udostepnij go:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/main>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dlaczego powiniene\u015b u\u017cy\u0107 Pixela? Je\u015bli nie wiesz, dlaczego lub jak u\u017cywa\u0107 piksela, aby pom\u00f3c w dzia\u0142aniach reklamowych na Facebooku, nie…<\/p>\n","protected":false},"author":1,"featured_media":7352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[66,96],"tags":[60],"class_list":{"0":"post-807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-porady","8":"category-blog","9":"tag-social-media-pixel-facebooka"},"yoast_head":"\nPixel Facebooka - MARKETINGSide.pl - Agencja Kreatywna<\/title>\n<meta name=\"description\" content=\"Zainstaluj Pixel Facebooka na swojej stronie, aby dociera\u0107 do w\u0142a\u015bciwej grupy klient\u00f3w. 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